Ideally, your logo slogan highlights a key benefit, while still leaving something to the imagination. The newest FedEx slogan still communicates the sense of prompt delivery that its original slogan did without being overly wordy. The best slogans either tell you a little bit more about the product or service being offered or make you feel something.ДЇedex Slogan from 2009-present. Do: make your logo slogan descriptive or emotive More often than not, a logo slogan can detract from the logo itself unless itвЂ™s done right - thatвЂ™s why we decided to write this blog! Logo slogan doвЂ™s and donвЂ™tsД«elow, weвЂ™ll go over the doвЂ™s and donвЂ™ts to keep in mind before you jump on the logo slogan bandwagon, along with some helpful examples. If youвЂ™re designing a logo for your business and trying to figure out whether or not to include a slogan, there are a few things to consider. We see and hear slogans everywhere in commercials, radio ads, packaging, digital ads, and sometimes in logos. For example, вЂњWedding PhotographerвЂќ or вЂњJust Do ItвЂќ. Slogans can either be clear representations of what you offer or used to evoke an emotion associated with your brand. What is a slogan?ДЄ slogan (otherwise known as a tagline, or strapline) is a catchphrase that communicates further information about your product, service, or brand. TheyвЂ™re short, catchy, simple yet descriptive, and thus, very memorable. You can probably even picture the exact branded logo slogan in the context of an ad, or product packaging. If we asked you to close your eyes and list five slogans off the top of your head, you could likely do it in under a minute.

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